Jeremy Weisz 9:09
what are some examples of how people use it.
Payman Taei 9:13
So a lot of different use cases I’ll give you if you were asked, Who is your, you know, ICPs, who are the very specific people use a well, there’s multiple level. And I’ll give you a couple of examples. But they all share one common denominator day one to create something that looks different than what others are creating. And they want to also create content in less time so that we be more efficient. And of course, when it comes to collaboration, they want to be able to do it with their teammates and be able to know who did what and so on. So use cases internal use, most of the use cases are external. So I’ll start with that. In marketing and sales, this means use heavily. So some of the leading sports teams, you know are using this knee. And it’s literally been like an organic thing where, you know, one came to us and and others started referring, and they’ve used it. And we never thought that this would be like a use case for, you know, top sports teams and so on, they use it for marketing purposes selling these, you know, multimillion dollar sponsorships, and so on. So on. So they may
Jeremy Weisz 10:17
have like a multimillionaire sponsorship, or they’re putting together a package for their executive boxes. And they’ll use this to present to people
Payman Taei 10:25
exactly that will be so to potential sponsors, and so on. And other use case would fall into, let’s say, some of the Fortune 500 companies are using it as a presentation platform fully. But there is another few cases where they’re using it for HR for internal use case. So for, for example, human relations. So one use case some people can get to later, is they’re utilizing it to create these interactive kind of resumes, these visual resumes, and so they’re part of the job posting, and so on to let’s say, recruit for other Fortune 500 companies, it’s like a consulting side, versus let’s say, just having a PDF file. Okay, so that’s another use case. Another one is to visualize data. So not just infographics, which most people are not familiar with, in general, they think, oh, presentations, infographics, just very tall page, you’ve seen a probably all across websites, and so on. And that is to kind of take you know, large amount of information and just make them very simple and quick to understand. So how to explain a process, you know, what are the five steps to achieve customer improve customer retention, that can be an infographic, so you take two pages of content, and you just format it in the key points and you make it, you know, you create it in that manner. Simple charts and graphs. That’s another use case. And other one has been actually more and more, which most people don’t know about us is for learning management. So companies that are tired of using these legacy tools that have very, teachers don’t have the the ability to create interactive, beautiful content, like our platform does, because we have very specific features and assets there. And then having the ability to actually export that content into a SCORM compliant format. For instructional designers, we know exactly what I’m talking about. So our platform allows him to create his really interactive, you know, training material, and so on in a format of a presentation or an infographic, or multiple slides, and so on, or even as a booklet, and then be able to actually take that into their LMS system learning management and content output is amazing. So we’ve been getting more and more use case out of that, all the way down to creating ebooks, you know, creating training manuals in a document format. So for example, there are people creators that use bismi to create ebooks, multi pages, and you even literally have a flip in effect, it’s beautiful, like, it’s almost like flipping the page. So you have to actually resort to two or three other tools. Just to get like you got to create the content on one platform, you got to export and go to some other platform. And then like, you know, upload as a PDF and give the flippin effect invisibly, you can create it all. And not only that, whatever you create, you can actually instead of just download and get what you can, you can publish it, of course, as with any other, you know, content creation platform these days, we can, you can publish it as a public link that for external use, but you can also make it private, you can make it password protected, you can have only specific people go to and then on top of that there’s full analytics that is proprietary to us. It’s our own our system we built that allows companies to be able to actually see how, who is viewing it, how long they’re spending on this slide. So they can actually make specific decisions based on that I could go on, but those are some of the use cases from any kind of an external and internal standpoint, you do people use it to create webinars? Yes, actually, we use it for our own webinars. That’s great. You know, so we have webinars that we do collaborations with various companies, and we just did one, I think it was with SendinBlue, with a one with livestorm, just recently, type form, and so on. And all of those cases, we actually create our own, we use Visme to create this very nice, professional looking slide decks, and then the screen is shared. And then we’re able to actually like present during that we even have integration, in this case with life’s livestorm If needed, but you can always of course, share your screen through zoom and so on. So yes, we it is used heavily for that as well. There are some, a couple of extra there’s one of the case studies that’s on our site. And this case, it’s just I believe, is a small business consultant. And she actually started using Visme specifically to create these on demand webinars. So recording through the slides, we have a feature called is for presenting so you can actually present live or recorded or you can just record as a screen share. And then that’s like on the website as kind of an on demand webinars. So yes, all of those can be done.
Jeremy Weisz 14:51
I’m gonna play devil’s advocate for a second, right, and I’m sure you get this question. And people will say we’ll use free tools like Google Presentation. Yes. So what do you say to people? Well, I guess use Google presentation,
Payman Taei 15:06
you can. And in fact, a lot of people that you’re welcome to it, there’s a lot of options out there. And you’re welcome to use PowerPoint, you’re welcome to use Google Slides and some of the other tools that are considered competitors to us and so on. A lot of the users actually look for alternative those tools. And they come to us Visme why they see what their colleagues are creating, they see what their competitors creating, using Vismi, versus what the slide decks look like, using the other tools. Now, as a non designer, our platform, and I guess maybe what you could do is maybe just click on the templates, tab, and then you can see all the different options. You know, so let’s say if you were to click Yeah, presentations, and in Visme, just as an example, we do things a little bit different. By
Jeremy Weisz 15:54
the way, if you’re listening to the audio, we are showing a screenshare of is me. And there’s, it’s Visme, visme.co. Okay,
Payman Taei 16:08
so yeah, and in short, I’ll give you an example from, let’s say, a presentation, we have not just just standard hundreds of professional looking presentation templates. But we also in our case, we call them presentation themes, so that you literally go to webinar and so yeah, and so it gives me you can select the theme, and then you choose to say I one modern or simple it depends on what your taste is, or you know, creative and you get literally 600 to 900 slides in that same similar stop every possible permutation that content. So in a matter of just a few minutes, you could create this, you know, beautiful presentations, and yet bring your own elements and so on. Let me go one step further. Another thing that really works great for brands using Disney is that you can set up your own brand kit, and we have a brand wizard, so you can actually even plug in your own domain name, or even upload your logo and our system through AI will actually detect the color scheme of your logo, or it will look at your website and detect the colors and set up your color brand kit for you. So now the font, the colors, even your logo, and we actually even generate a 10s of branded templates from a document or presentation to business cards and so on for you mean those are usually for the small businesses, but big businesses can actually just quickly set up the brand kit. And now you also have brand new templates. And you can even open and access our 1000s of templates and be able to apply those themes to it. So another use cases companies come versus beyond just a single user, they come and say, Hey, we have like a marketing is very concerned about other people in the team, other employees in a company just going and having at it, where they just go in, you know, think about, let’s say the traditional tools, even many other tools out there multiple people using different templates and their outcome and their slides always looks different. And that is a big nightmare for brands. So invisibly our platform allows the marketing person or the designer to create those templates. And then apply that branding, they can lock certain objects all the way down to elements, they can make certain things edible, some others not. So when the other team goes in, they will access these branded designs and templates that is true to their brand. And so that the salesperson, all they do is just go make some adjustments or the marketing person or the social media person can access those elements and be able to work with them without and still being staying on brand. So our system is open, like where nothing is restrictive. But then at Brands, if they’re looking to come to Visme to use it as their you know, platform of choice, then they can start really locking things down down to the degree they want. We give the flexibility you decide how deep you want to go and how protected for your brand. You can be
Jeremy Weisz 18:58
does a great episode I did with Joel Erway of the webinar agency. So I’m gonna have to send them this episode. Because he absolutely yeah, this is a great platform for him to recommend. And it he was you talk again, if you’re watching the video part, you’ll see me clicking around Visme but one thing I want to point out came on is I encourage everyone to check out the site because it’s really a master class on design and conversion and a lot of different elements. So if you look through some of these through your website, obviously you have a deep experience in website design and creating websites. But you can see there’s these elements are kind of like floating and moving you have you know, the the headline here is also moving so it really attracts my attention. You have a lot of social proof on here, between the different awards and everything else. I just encourage people just check out what they’re actually doing with their site. And then we’ll go to the case studies page, which is, which is beautiful too. And we’ll check that out. And even from the, what’s interesting is you have a lot of enterprise clients, but you don’t have Enterprise pricing, which I was actually surprised. That’s a good point. So when I went through the site, and you can go to the pricing page, and again, when you’re looking at this in time, maybe they’re going to raise in the future, I can’t control that. But right now, at this point in time, there, they actually have a free version that you can start using right away. And then they have, you know, the personal version right now. I mean, the business version is super affordable. It’s only like, a little more than $24 a month. So how did you decide on the pricing?
Payman Taei 20:46
Yeah, that’s great. So our pricing, of course, has undergone a lot of AV testing, and it’s gone through different iterations. And so you know, we are a freemium model, everybody starts free will. And everybody, even if they’re looking to get an enterprise plan, they can go create a free account, play with it. And the free version is actually pretty open, where you access most templates and a lot of the assets and so on. And then of course, when it comes to publishing and so on, there are certain restrictions in place that are available in the actual premium plans. And so it’s, you know, it is based on, like, what are you looking for to use it, if it’s, you know, one off project, that’s going to be where it’s really for personal use, you know, that’s the lower plan that would serve that. And then of course, the business is essentially the single user or more than that would look for that. We don’t put the enterprise pricing on the side, I think that’s pretty common with a lot of brands. And that’s because we actually sometimes create the enterprise based on the solution, or the company is looking for
Jeremy Weisz 21:45
maybe a certain number of users, or they may need a set amount of data, because that’s exactly the you know, one of the differences is available storage.
Payman Taei 21:53
Storage is big. I mean, there’s certain features and enterprise, you know, that are not available in any other prions, you know, you we have all the way down to audit logs, it’s a big one for enterprises that are like I want to know, who did what, you know. And when so in our system, we have that as an enterprise as big for brands. So when you utilize that, so yeah, that the plans are, you know, for a very small businesses, or just a few users or, you know, the lower two plans are great. And then of course, when you create teams, you know, the more users again, of course, the cheaper that we can provide. So enterprise may come in, and it’s not just 10s of users hundreds. And in that case, we have very specific options that will work with them.
Jeremy Weisz 22:33
I’m using, you know, as I’m scrolling through the pricing page, you can see again, some great social proof on the page, you have IBM the Golden State Warriors, Penske, Unilever, what did you do with IBM? So,
Payman Taei 22:46
yeah, they have been with us for a long time. And it’s very interesting their use case has been, they came to us and pack pretty much come majority, if not all of our brands have come to us. So we don’t really seek them. Although we do have a very small sales team now. And their use case has been for recruiting in effect, I think they have a there’s a certain department and IBM that is doing hiring for other brands. And so the these are, you know, very exact roles and so on. So those roles may require a higher level of, you know, acquiring those types of talent. And so the job posting, instead of it being, let’s say, just a standard job posting, it is created as almost like an infographic style. So seeing the business, you want to think of it as a canvas that you can essentially, combine anything. So you can create anything in any format, any digital format you can think of. And then you can actually add anything to it. So graphics, that could be an image, logo, text, videos, you can embed anything from a third party. So you could actually create a document or presentation, it was me could embed your own website on it, if you wanted to, you could embed, you know, a Twitter, you could. Another one is charts, as I’m looking at the site you’re showing, so one of the things Visme is about creating empowering brands and individuals to be able to be more efficient. So there are actually case studies and companies they’ve used Visme where they say, Well, we’re 70% on design costs on productivity costs, well, how does that happen? Well, one platform so that your entire company, or very specific departments can use it for any type of content short of very long documents, you know, like you want to create a 300 page legal document. Yeah. Bhisma is not a platform for you with anything else that contains images, text, graphs, data, visuals and so on. This is the one platform to create that and so it is cross department that can be utilized. And additionally, when it comes to data, you can create charts we have Very powerful data visualization. But it’s not, let’s say to the level of Tableau. Tableau is extremely powerful, we stopped short of that part. But for 90 something percent of the data visualization you want to do, we have data widgets, for very small stats and figures, I think you see that in screen. We also have charts so that are for larger sets of data. And you can connect that data to live information. So you could connect it to Google sheets in our enterprise, Madi, you can connect it to your own live data. So imagine you create a presentation, and it’s got data connected to Google Analytics. And the next time somebody loads that it’s going to have updated data, or you can actually take data from Survey Monkey from the survey you did, you can actually visualize it into Visme. Three charts, you have the data that in that aspect as well, you could be plugging in data from some other place into Google Sheets. And that data can feed directly to a Visme chart, and it’s very easy to set up doesn’t require any coding. So you now have live data. Another part is me is you can actually what we have these variables, so you can set up dynamic fields, I’m going to be more advanced, it’s literally like a text field. And you can create your own fields beyond just a name or company name, and so on. And those fields can be shared across all your teams those variables. So I’ll give you an example. Let’s say that your company is in marketing and sales, and there’s a slide and that slide talks about the number of employees at your company, let’s say it’s 297. And in two weeks, 297 could be three or five, it could be 267. Imagine having hundreds of slides and that information, maybe it’s the revenue information, maybe it’s some other stat changes daily, and so on. So invisibly, you can have that one variable, and that variable containing every single document presentation, and so on the moment you change it, it will reflect on every single design, the next time somebody views it on a link that was sent to them the next time, one of your colleagues opens it and edits it, it is there. So you can create his live documents and presentations and information, be it for charts or be it down to single variables in Visme, as well.
Jeremy Weisz 27:02
We’ll talk about you know, being a software, even if somebody has a service out there, there’s a lot of feature requests. Or if you’re a company, there’s maybe a lot of service requests, hey, can you do this for me? Why don’t you do this? How do you decide on how do you log those feature requests? How you decide on what to execute on? I want to talk about a recent feature show you, you know, they actually implemented?
Payman Taei 27:26
Yeah, so there is, you know, there’s always at this point is 17 million that needs to be updated on our site, register users on base me. And we get inquiries all the time. And reality is we can’t we can’t and will not do everything everybody asks for. So yeah, there is a feature request tab that is essentially anybody can request that. You know, any any user or even on user can actually say, Hey, be great if you have this feature, and so on. And they vote on it. So the popularity on it, that’s one factor. But our support team is constantly paying attention to what you know, sticking points users may have what is a common like area that the users are asking, it’d be nice if you had this, if you had, if you had this feature, have you consider that. And then we kind of consider that data over time and see what you know, what makes sense to create. That’s one and other one is look, we have our own set of ideas that you know, the set of ideas that actually contains, you know, features and improvements that we’d like to build. So a lot of what’s in Disney has been based on ideas that we had a long time ago. And so we use that as well. So for example, there’s a number of features and improvements that we have internally, for the next six months have already planned and we know what we need to create. And so it’s a combination of all. But there also in certain cases, it may be the larger teams and enterprises. And certainly we pay a little bit more attention to when two or three enterprises ask for something versus just two or three free users as with something we have to find a common denominator. And we prioritize and we decide what is the lowest hanging fruit that makes the most impact for mostly
Jeremy Weisz 29:15
also here spell check. And it even says in progress here. Yeah, I was 48 votes here. Yep, that’s right. Correct. This is awesome. So you implemented the whiteboard. Yeah,
Payman Taei 29:30
yeah, we just launched the whiteboard features. So we noticed that more and more users when they come in and APAC it started with one of the employees and customer success that join and she was a couple years ago using the presentation format. And like we have all the elements like you know, drawing arrows and all that basic stuff notes. And she was using Visme to create like these little basic mock ups or to brainstorm ideas in when we’re doing zoom meetings. Right and And we’re like the heck. I mean, like, it’d be like, it’d be nice if I had a bigger canvas instead of like a presentation slide. And of course, it also was part of a long term vision is that we want to be on the all in one visual communication platform for brands. And brainstorming is a big part of it. I love the whiteboard feature that we’ve created. I use it on a regular basis for ideas and features. And one, one of the things that’s a little bit unique about ours is yes, you can do the pencil drawings and notes and so on. But you could pretty much go into this me’s entire library of all the assets and graphics and elements could drop the video and draw a line to another, you could do mock ups, you can drag and drop images and crop them, you can go beyond just simple static notes, because there are certain use cases, you know, let’s say you’re doing a video productions, you can drop images and go from this scene to that scene. And you can actually have an end result video. And so there’s more things down the road that we have. And it’s an infinite canvas. So you can kind of brainstorm your biggest ideas. And then from there, you can actually use it to create additional businesses and so on, we have other ideas that are going to come beyond that. That’s, you know, in the phase two and three down the road.
Jeremy Weisz 31:12
Yeah, so you’re, if you again, we’re just listening to the, the audio and I went to with me, and the bottom, navigate, like very much at the bottom at the footer, you can click on feature request Now scrolling through some of the examples there. And, you know, I want to ask the last question a minute about culture. But I do want encourage people check out I love what you’ve done with the case studies page. So check out the case studies page and how they’ve done this and how people are actually using this to improve their business. And, and I challenge people to think about do you have something like this showing how people are using your product or service for your business? So check out that at visme.com or visme.co? Culture? She have over 100 people remote? How do you maintain culture?
Payman Taei 32:08
Yeah, so yeah, we’re reaching close to 100. And we have Team International. And of course, in the US as well, we used to be, you know, a good portion in the office, I’m in the office right now. But there’s only a few of us here. And even those that are close by the you know, work remotely have the option to come in and go. And so in terms of the culture is one of the things that when we do hiring, it’s literally a requirement, we actually gauge on that want to know before they come in, apply, do they even use a platform? Have they use it, where they think of it, it’s no problem if there’s not their passion, and I’m not heavily interested on it. But we want to make sure that whether it’s a sales, whether it’s a marketing, whether it’s an engineering position, they go and use a tool and read about me before they apply. And if they apply, and we have an interest, we want it to be that a question that we have is a way to go spend 15 20 minutes, not five minutes, 15 to 20 minutes, at least invisibly, play with it, and check it out, and, and see if that’s something you want to be a part of, if you feel very passionate that, hey, I want to spend the next few years working on his product. And you believe in the vision, there’s certain things that we provide to them. If that’s how you think and that’s what you think aligns with you, then, you know, come and join us because we’re creating something amazing together. So passionate about joining, you know, Visme is a big thing. We do consider those cells, that sounds very cheesy, and we say join a busy family and we call ourselves Visme peers, you know, but, you know, and so they all have one common denominator, and that is where they want to make the product better. They want to make the brand better. And, you know, culture wise, I’ll say Baloney, I don’t like to hire assholes. Like, it’s gotta be gotta be, you know, nice person down to earth, genuinely open to constructive feedback. And also not afraid to speak your mind when you really feel strongly about something that’s going to help the better, you know, the platform for the users in our audience. So those are some of the qualities that we really look for. And, yeah, it’s worked great for us so far. And hopefully it works. Good for us in the future.
Jeremy Weisz 34:12
The last question and Payman and I want to point people to check out, Visme.co or Visme.com to learn more and what they do. When you were in college. What did you think you were gonna be when you grew up? Because you majored in Biology?
Payman Taei 34:29
Yes, sports medicine. That’s where I wanted to go.
Jeremy Weisz 34:33
Turn from medicine to web agency to SaaS to millions of users later.
Payman Taei 34:42
Yeah, that’s that that’s right. I think it’s, you know, it just got to pivot and go to what you really like and I don’t have any regrets. I still love of course, biology and so on. I follow it rock the whole thing about evolution, everything. I think that’s actually a natural course like when you talk about or biology. And then he talks about, let’s say, SaaS or products and so on, it’s ever evolving, right? It’s constantly evolving and changing, adjusting fine tuning things that don’t work and get rid of, or you’d refine him. So I think it’s kind of that it’s the product. So you can see little excerpts that when you go to About Us page, and we say hate evolution, and we use certain terms like that, and so on, on our about page is really interesting. It’s like almost like Jack the beanstalk. Right? So you can see that it’s this like beanstalk that shows like The you know, how there’s me from the now to like, the before that has changed. So yeah, those are some of the cool things that I would like to emulate. And I will also say is that, you know, like the product we talked about earlier about a response, which is fantastic, which is it actually was created to solve a problem that we have, like, we use the product, our outreach team uses it. And it’s because it goes by the same philosophy, wisdom was built, like Visme is made so that you don’t have to use four or five or six different tools I absolutely hate, we’d like to purchase as least amount of SaaS software as we can, as much as we are a SaaS software. So for Visme is like, hey, I can get my presentation tool, graphic design tool, file repository for us, like managing files, and so on, for short videos for social graphics for creating documents, like, hey, there’s 567 Different platforms out there. And we can do all of that in one. And it’s going to save us less, it’s all in one place. It’s managed. That’s that. So like, responding was like, Hey, we’re having a lot of challenges here trying to build outreach, for links, and for SEO, and so on, we gotta hire like, SEO person, we gotta hire data entry person, and we got to hire, have a whole team of individuals that are like collecting data and emailing, sending emails. So it was like three or four different software and we’re like, what the heck, there’s got to be a better way to do it, you know, all in one tool to be able to do all of that in one platform. And that’s that so that’s kind of our philosophy. We’d like to bring things together consolidated, and just make them easier to use so that people don’t have to have too many choices of different applications and different endpoints.
Jeremy Weisz 37:09
Everyone check out Respona to check out Visme check out more episodes of inspiredinsider.com and Payman. Thank you so much.
Payman Taei 37:17
Thank you very much. Appreciate it. Thanks for having me.
