Joel Erway is the Founder of The Webinar Agency, a company that helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads.
Joel helps build high-converting sales presentations and webinars for clients, working with people like Russell Brunson of Clickfunnels and many more. Between personal and client sales, he has helped generate over $100 million over the past few years alone.
Joel is also the Author of High Ticket Courses, where he shows experts how to create leveraged offers so that they can scale their business to programs valued at $2,000 or more. He’s also the Host of two podcasts, Sold with Webinars and Experts Unleashed.
Here’s a glimpse of what you’ll learn:
- Joel Erway talks about what he does at The Webinar Agency
- What is a mini webinar, and how is it different from a traditional webinar?
- How to make a power offer
- Tips for pivoting your offer
- What to do after the leads and conversion start to flow
- A peek into a funnel for sales-qualified leads
- Compelling examples of the power offer at work
In this episode…
You’ve got 10% of your market ready to buy right now, and they will buy (or consider buying) if you can make a compelling offer. The problem is you’ve been overeducating your market, underestimating how large your ready-to-buy market is, and you’re probably not making a power offer.
You’ve been trying to make people see why your product or service is what they need, hoping that someday they’ll buy. How well has that worked so far, and how much has it cost you in time and resources? To turn your business around and take it to the next level, you must start making power offers.
What is a power offer, and how do you start going after sales-qualified leads instead of educating an unaware market?
Listen to the Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Joel Erway, Founder of The Webinar Agency. They discuss how you can transform your business by changing from an ascension marketing model to a sales-first approach through power offers. Joel also breaks down the power offer concept and why it works. Stay tuned.
Resources mentioned in this episode
- The Webinar Agency
- Joel Erway’s website
- Joel Erway on LinkedIn
- The Power Offer Workshop
- Sold with Webinars Podcast
- Experts Unleashed Podcast
Special Mentions:
Books Mentioned:
- High Ticket Courses: The Fastest Way for Coaches, Consultants, and Service Providers to Make Six or Seven Figures with a New Hybrid Education Model by Joel Erway
- How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales by Robert W. Bly
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Related Episode(s):
- “How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story”
- “[Top Agency Series] Growth Through Acquisitions – What is Your KPI and Northstar? With Jason Swenk”
- “[Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital”
- “What Inspires Bob Bly? How to Avoid Burnout…”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at [email protected] or book a call at rise25.com/bookcall.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Episode Transcript
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, founder of inspiredinsider.com where I talk with inspirational entrepreneurs and leaders today is no different. I’m here with Joel Erway, the founder of The Webinar Agency, and I’m gonna formally introduce Joel in a second. Joe, I always like to mention other podcasts that most people should check out. Okay. And so I had one with Ian Garlic, who we both know. And he has a company Video Case Story he talked about his dad opened a restaurant made live dolphins inside the restaurant, so it kind of gets the creative juices flowing, of how do you market your business? I had Todd Taskey, on who talks about how do you sell your agency. So that’s what he does. He kind of takes private equity with agencies and help sell and he has a Second Bite podcast. So sometimes that people make more on their second bite than they make on their first bite. And I did an episode with Jason Swenk as well. He talked about how he kind of ran and built up an eight figure agency and then sold it. So check those out, and many, many more. And this episode is brought to you by Rise25 Rise25 We all businesses give to and connect to their dream 100 relationships. And how do we do that we help you run your podcast, you know, we are an easy button for a business to launch. We’re on a podcast. Joel, you know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships, I’ve found no better way to do that over the past decade than to profile the people in the companies I most admire and have them on my show. So if you’ve thought about podcasting, you should Joel as to podcasts which we’ll talk about, go to Rise25.com or email us [email protected]. And if you haven’t heard of Joel Erway. He is the Founder of The Webinar Agency. He helps build high converting sales presentations and webinars for their clients. He’s worked with people like Russell Brunson of Clickfunnels, and many, many more. He’s author, the book of High Ticket Courses, to show experts How to create leveraged offers, so they can scale their business to programs valued at $2,000 or more. And between his own personal sales and his clients. He’s helped generate over $100 million over the past few years alone. And I mentioned he’s the host of two podcasts Sold With Webinars, check it out and Experts Unleashed. Joel, thanks for joining me,
Joel Erway 2:41
Jeremy. Pleasure to be here, man. Thanks for having me.
Jeremy Weisz 2:43
So tell me about The Webinar Agency. And what you do. We work with
Joel Erway 2:49
primarily thought leaders, coaches and consultants, service providers, we help them design offers to, you know, generate, design high ticket offers, and we help them generate leads and sales for it. So that is what we do in a nutshell. Primarily, we use some form of sales presentation as our mechanism whether that’s a long form traditional webinar that most people are used to, could be a short five to 10 minute mini webinar. Or it could be something that we’re that we’ve recently launched called an info cast, which is very similar to a podcast, but it is specifically designed to, to generate leads and sales. So that’s what we do.
Jeremy Weisz 3:31
I love it. And you know, you are really a thought leader in the webinar space. When people have questions about webinars. I know many people consume your stuff and go to you. And, you know, two people can go and you talk about a mini webinar, also tell people a little bit about the format people should think about when they’re creating a presentation or webinar. And I just want to point out, Joel gives out so much information for free, like on his podcast in his book, like I just mentioned, and online, so you can go to his website as well. And there’s two different websites, I think they can check out they can check out Joel erway.com. And they could also check out the webinar agency.com to Right, yeah, yep.
