Jeremy Weisz 4:40
Yeah, Thanksgiving, Christmas, New Year. I mean, it all kind of just is a couple months span where people are busy,
Ian Garlic 4:49
very busy, right and everything’s kind of chaotic. And I
Jeremy Weisz 4:53
think so when you sit down in the summer or now what do you do?
Ian Garlic 5:00
I think about, you know, long term where I want to be, I think about the past year, what worked, what didn’t, what goals that I have, that I didn’t achieve, what goals that I achieve, what changed? And one thing things I’m always asking myself is, you know, is this really what I want? Right? Is this really me? This is iron, because I think there’s a lot of us are putting goals that are based on what other people, other, you know, like, hey, I want to make X amount of dollars, I hear that all the time, you know, I want to 10x our revenue. I’m like, why? Right? Why do you want to tax your router, I mean, that’s fine. If that’s your goal, that’s really what you want. But I think that’s one of the things I do is I think through it, think what worked and what didn’t. After I do that, you know, I start to list out, you know, achievement goals and process goals. So, wow, I think it’s great to have like, I want to be doing this, or I want to, you know, lose 50 pounds, or I want to make X amount of dollars, those are achievement goals. And you’re not happy until you get them what’s one thing I’ve learned, especially if you’re like Taipei or like, you don’t want to get there. And, you know, if you don’t get them, you know, it’s easy to drop off. So then I think a process goals, meaning, what do I need to do on a daily basis to make myself move towards these things, and, you know, happy. And I really think of those, like those process goals, I need to I want to meditate every day, right? Or I want to write every day I love to write, I think it helps everyone out, everyone should be writing every day. Journaling every day, you know, practicing I like my ukulele to the ukulele back there. So practicing ukulele, you know, spending time with the same meaningful time with my son, and with my wife and getting on the boat? And what do I need to do to make sure those things happen? And once I get those process goals done, I think of you know, small, medium and large. So what’s the minimum amount ever count? And what’s the top level I want to get? Because you can’t I that’s another thing. And after that, it’s like, what’s gonna stand in my way of these, because what I found with goal setting, it’s great. But like, if you just set goals, and you don’t think about how you’re going to get there? Well, if that’s why most New Year’s resolutions fail, right? And also, if you set these goals like, Hey, I, I’m not running right now, but I’m gonna run three miles a day, you go from zero to three miles a day, you might be able to do it, most likely you’re gonna injured. And what do you do when you get injured? I get injured all the time. So for me thinking about lifting weights every day. Well, that’s fine. But you know, if I’m like, I’m gonna do two hours of weightlifting every day. It’s, I’m gonna get injured. And then I’m going to be depressed because I’m not looking two hours a day. So think of that small process go, what’s the minimal, like, for me for a long time, it was before COVID It was just walking the gym every day. I got them from Glenn Dawson. Right. And I don’t know if you met him, but he’s great, you know, over at ResetU. And he said, just walk in the gym. And that’s an easy goal. But when guess what happens when you walk in the gym, you start to do other stuff. Same thing with writing. I just like, hey, write for just write anything for five minutes. Because some people do like a 500 word a day goal. And if you don’t hit it, you’re like, ah, but there’s some days I’m like, I write 2000 words. And then there’s some things I write 10. But I’m writing and you set yourself up for success. And and then what I’m starting to do is really look at those roadblocks and how to, that’s my new thing this year is really looking at the things that could get in the way. And what am I going to do when those things get in the way? Because that’s what you know, people don’t think about that. And I think that’s where the failure of almost every program is, is they don’t think about the psychology of the program. And the real reality of the program, like, well, we’re gonna make you, you know, this Facebook ads course is gonna make you a million dollars. But like, what happens when it stops working? Right? What happens when I don’t have time for it? You got to be thinking through those things, you know that it’s interesting, like with Videocasestory.com and collecting people’s case stories. We, you know, you think it’s a simple thing. But like one of our biggest things is what what happens when the person disappears when the client disappears on us, right? How are we going to handle that? How are we going to handle the story? Isn’t that good? How are we going to handle the bad things happen? Right things that unexpected things happen. It’s how are you going to handle it? Because that’s the number one. I think that’s the number one key to success with any type of goal is not planning it is not setting a goal and thinking about what you’re going to do and what are you doing things get in the way? Sorry, I just talked a lot
Jeremy Weisz 10:00
But no, that’s good. I want to I want to break some of that down as far as roadblocks and small goals, but, but just more of a logistical thing. How do you document it? Do you do this on a piece of paper? Do you just when you sit down and do this, where does it live?
Ian Garlic 10:15
Evernote, Evernote, everything’s in Evernote, I, I’ve tried handwriting, my handwriting is horrible, and I lose paper.
Jeremy Weisz 10:23
So you’ll sit down with Evernote, and you will have these categories. And then under these categories, you may list different achievements that you want. And then you’ll list different process or daily habits that you want. Yep,
Ian Garlic 10:38
yep. Exactly. And then I’ll break down the achievements into what do I need to do for those achievements, and get a little more streamlined and, and, and I have. Another thing I’m trying to do is I’m way too ambitious. Like I’m like, like, personally, this year, I wanted to come up, I want to get better at ukulele. I want to learn piano, I want to start taking archery lessons, I want to play golf, I want to get really good at sailing. And like, that’s great if I was a single guy who worked 20 hours a week, but then I look back and I’m like, I need to choose one of these things, right? Plus, I feel
Jeremy Weisz 11:14
kind of brain dump all the stuff that you want, and maybe circle one or two.
Ian Garlic 11:18
Exactly. I’m like, what do I really, really want to do this year?
Jeremy Weisz 11:23
Hmm. And so
Ian Garlic 11:25
yeah, that’s been one of my biggest problems in the past is too many goals.
Jeremy Weisz 11:28
I want to hear some examples of the small goals. And then some examples of roadblocks. So I mean, you could choose any of the categories. It could be, you know, health fun business, what are some examples of the small goals on a daily basis
Ian Garlic 11:43
for health? I mean, health is I think the simplest and this is one of the ones that I think everyone can achieve. And learn from as because I mean, I was I was worried about today. of, you know, I trained for ultra marathons and I ran ultra marathons and, and, you know, I went, there was a point in my life where if I ran seven miles a day, I felt bad about myself, right. And then when I stopped that, it’s really hard to start back even even one mile, like go from seven miles to one mile. You’re like, Ah, I’m not doing anything. But for most people, if they ran two miles a day, it’d be a lot. But I’m like seven miles day wasn’t enough. But now I’m like, no matter what I have, like a super easy goal. So right now for me it’s walk 10 minutes a day, right? That’s my Arabic. And then my absolute minimum, I do five minutes with the resistance bands. That’s in, like, I have a super easy resistance band. And, you know, I My goal is 10 minutes with a hard resistance span and burnout. And that’s like the hot big goal. But still not that huge, right? And my goal for walking is 45 minutes to an hour a day. But I if I don’t get that in, I’m not gonna feel bad about myself because I know the little things done every day are what add up, right? The water dripping, I always imagined the water dripping, right? Do you if you crushed five gallons of water onto a cement block wouldn’t do much to it. But if you took in drip that one drop or the course a year onto that cement block, there’s a good chance you’re going to wear away at that block over the course of the year.
Jeremy Weisz 13:22
So those are some examples small goals health wise, I’d love to hear you know, fun or learning or business or family and one of the things that I started doing recently is a Chad Rubin told me about this app called The Way of Life and it’s like I think $6 lifetime and it’s basically just a checklist and you put I put down some of the things I wanted to daily that’s like a yes or no did you do it or not and it kind of Trent you could see the trends over time but it kind of holds me accountable each day to just click a button they did I do this today or not and like you said I liked what you said about just a really something as simple as someone looked at my goal you know, for a health warning would be do like 20 Push Ups. Well, you know, can I do more than that? Is that a lofty goal for me? No, it’s not but I know if I’m doing going down there to do like two sets of 10 I probably will do more than that. Right? It’s like kind of Glenn’s walk in the gym just don’t make it so it’s gonna kill you. And again, people are gonna vary with their opinions on this right but mine is kind of similar like great, I’m just get it small so that I can actually do it. Yeah. So what are some of the other ones that you have? I always love hearing because it sparks what maybe I should be doing or I should be thinking about that. I’m that. See here for a while. So we talked a little bit the health ones. And what about I don’t know Business one or a fun one?
Ian Garlic 15:02
I mean, business wise. I mean business for us, you know, we’re looking to, we have a partnership, we’re looking about partners, other agency partners. So we have a partnership goal. Right. We we also have, I definitely want to get out 100 podcast episodes next year. So that that’s a goal for me. And I want to do 190 day sprints of YouTube videos. So that’s, those are all process goals, right? I’m not looking at subscribers. I, I’ve, that’s such a dangerous thing. If it’s not direct, you know, because it’s
Jeremy Weisz 15:40
You can’t control it.
Ian Garlic 15:41
You can’t wait now.
Jeremy Weisz 15:42
I mean, unless you have a lot of paid traffic. But yeah,
Ian Garlic 15:45
but you can you can control the number of subscribers, but is that subscriber going to lead to my other business goals? Right, I was reading was, I think I was reading the New like the, which is the I forget his name from a strategic coach Dan Sullivan, and Benjamin Hardy’s book. And they talked that a good story about is it about the crew team, the British crew team, I forget what year but basically, they switch their their question at everything that they did, is this going to help me us? Row faster? Is this gonna help the boat go faster, every single thing? And it’s a great, you know, and that’s what I try and put my goals around. So
Jeremy Weisz 16:32
you getting a YouTube subscriber won’t necessarily lead to your goals necessarily.
Ian Garlic 16:38
It won’t. So, you know, content wise, I definitely have some ranking goals for Videocasestory on a rank and really rank for some key terms, their number of case, you know, we we want to be doing at least 10 new clients a month for video case study comm. So that’s a lot of clients, we’re going to onboard. And yeah, and then we are creating a new, a new package to work directly with me that want to work with six people next year. And so we have that set up. And so you know, it’s a six figure package, but it’s, it’s intense two days of video shooting and getting a ton of video content done.
Jeremy Weisz 17:22
And then on the fun or family side, but I like what you said there because, you know, when it’s in your control, that’s key. So it’s like, well, you know, if you look at, you know, clients, right? It’s not in your control, if a client says yes or no, but it is in your control, if you’re like, I’m gonna reach out to five partners a day to do XYZ, right. And that is in your control.
Ian Garlic 17:48
We always talk about that lagging and 14 indicators are four goals, right? Because like you said, you can have the lagging one, which is number of clients, dollars, dollar investment, the Ford goal, you know, the the goal that you can achieve, the goal that you can activate is things that you can actually do. And you know, you want to make sure your goals are based around that. Fun goals. I mean, we’re going to Italy next year, which is going to be fun, I definitely want to be taking, I’m adjusting my work schedule, I get up so early. And I I know you won’t like this, but I don’t want to work 12 hours a day ever, ever get up at three or four in the morning? Yeah, I kept going on for 430. But I want to, you know, start work about six, and about two or three. And you know, and I definitely wanna do more writing. So I want to publish some fiction next year. So that’s one of my goals too. But fun goals. You know, we’ve got that is you know, I do one fun thing a week with my son that’s not on the screen. Because we do we tend to eat likes video games a lot. So which, yeah, corporation that try and figure out the fun stuff for me because I gravitates it’s really tough for me to not make fun stuff into work. I like I love going on the boat. So I’m gonna invite all my business colleagues on the boat, and it’s gonna become a business meeting. So, but I enjoy that. You
Jeremy Weisz 19:19
combine them, I was combined. So the fun may be going on my boat twice a week or something like that. And every
Ian Garlic 19:27
day, every day, every day
Jeremy Weisz 19:30
and then family wise. Any other goals daily goals weekly, monthly
Ian Garlic 19:37
and weekly. Family wise. Definitely. At least date night twice a week. That’s why flies. You know, I don’t I haven’t gotten really specific with it. I’ve got stuff you know, we would work on Max’s financial plan. One of my big things this year is getting him start thinking about money and work. Different. So that’s one of my goals for this year. So well, because, you know, I mean, he’s he’s eight, nine, but I want them to start realizing what work is, and how to think about money. Because I think that’s something we just kids are not educated. Well, my parents showed me how to work, but they didn’t show us how you know how to control money, want to think about money, and just go work harder, make more money? Mm hmm.
Jeremy Weisz 20:24
What are you gonna do? You know, so one of the things we actually read the book Opposite of Spoiled, I don’t know if you’ve heard of it, but oh, yeah, you recommend we implemented that based on the book, which is very simple. It’s like, there’s a give jar, a spend jar, a save jar, and there’s one other jar then forgetting, there’s four jars. And whatever, the allowance is weekly, it doesn’t matter what it is, it doesn’t matter if it’s like 50 cents or $1. Or for $1 for each jar doesn’t matter. The point is, the the amount of money equal goes into all the jars. And then so and people can check out the book, I can do a justice, but you know, you can if they asked for something you’re in Target or something I want this will do you have enough in your in your sponge jar, so it becomes less of I’m going to get this for you more of well, then they have to make a decision, well, do I want to spend blow all my money on this toy? Or, or not. And, and also, the good part is they choose like a charity, you know, the process of choosing a charity. And you because that’s your gift you’re not taking out of that gift for span. So it’s like, that’s the gift. So you choose. So they chose each of the girls chose a charity. And you know, bought a coat for someone who doesn’t have a coat this winter. I mean, obviously not in Florida, but you know, but in Chicago, so there’s stuff that they it kind of is the financial literacy, but also there’s that the other aspects of having money, also. So I know we’re, we’re, you know, you have another call in a bit, but just to wrap things up here with roadblocks. What are some of the things examples of roadblocks that you have thought about? And again, it could be health fun business. Just so people start thinking because I like that you point out the roadblocks and goals? We’re not even thinking of that. At least I’m not.
Ian Garlic 22:33
Yeah, I mean, roadblocks. I mean, health is coming back to a simple one is, you know, what do I do when I’m traveling? Right? And I don’t feel like doing it. Or, you know, what, what do I do when I haven’t planned out my meals? Right. And, and all that’s available is junk food. You know, what do I do when the you know, our marketing campaign isn’t working? Alright, what do I do when I don’t feel like doing some of the stuff? And those you know, there’s gonna be times I don’t feel like it was marketing campaign. What are you doing, that’s not working? What’s going to happen when your marketing is not working? What’s going to happen if I’m not, uh, you know, drinking, if I don’t get the water I want every day. Drink water every day. I’m just looking at my goals right now. Um, you know, what’s gonna happen if I don’t limit the amount I eat out per week, because I love to eat out. And that’s, I mean, I’d love to eat out but sometimes it’s just like, default to eat out. You know, what’s gonna stop me from regularly reviewing our financials? What you know, and how am I going to be kept accountable? Those are all things that I make a list of what can stop me and what am I going to do in that case?
Jeremy Weisz 23:59
I love it. First of all, I want to thank everyone check out more episodes of Inspired Insider checkout Rise25 If you’ve thought about launching and running a podcast it’s more of like how do you give to your relationships? How do you give to your profile, though companies and relationships that you know and love? I have found no better way than having a podcast so you have questions go to Rise25.com i And where should we point people towards online to check out more
Ian Garlic 24:25
go to VideoCaseStory.com You can get your video case story opportunity score. It’s like low hanging fruit 10 places you can use video case stories to 10x your return on that investment. If you want to connect with me LinkedIn or YouTube, you can go to stuff tank I came at Cruzetube.com to probably your Google your name, Ian Garlic and connect with me let me know you saw me on Jeremy show. If you connect with me on LinkedIn or some like that Let me know your thoughts on the on Jeremy show. Because if you’re just like hey and you try and sell me something right away, ignore it. But there’s anything I can help you with genuinely help you with besides buying something for me right away, let me know and I will try to do that. Well,
Jeremy Weisz 25:16
thanks everyone. Thanks Ian
Ian Garlic 25:18
thank you.
