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[Top Chicago Business Series] CraftJack: How to Acquire Paying Customers – With Ross Gordon [Customer Acquisition-Sales]

[Top Chicago Business Series] CraftJack: How to Acquire Paying Customers – With Ross Gordon [Customer Acquisition-Sales]

Digital Domination Series: Featuring Ross Gordon & his Presentation on Customer Acquisition

Ross Gordon is Founder and CEO of CraftJack which sold just one year after its inception. CraftJack helps contractors grow their business and find new clients through lead generation and online marketing.

For much more click below to watch! [Video & mp3 included]

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Presentation: Customer Acquisition

Big Promise: Customer Acquisition- the most overlooked and most important)
Case Study: A to Z Story from beginning to paying customer

1. Identify your customer & BE SPECIFIC
-CraftJack: “contractors” is too broad

-Mystery Tackle Box: intermediate bass anglers

-Customer Loyalty Company: not in business

2. Understand Behaviors to Find them

-Craftjack :
2 sided marketplace
1. Contractors – forums
2. Homeowners Buying intent – estimates for…

3. Identify Your One Goal
CraftJack- Contests for Emails
(coolest bathroom pic of the week)

Mystery Tackle Box-
We want subscriptions (homepage)
Emails (past boxes as leadgen)

4. Create the Messaging & Split Test

– CraftJack focused problems of contractors: landing pages, ad copy, etc

-Overcome obstacles- “referrals for the 21st century”

– Split Test Messaging: 21st century vs. Discount leads Which one do you think won?

-Tools to Use

5. Driving Traffic and Test Sources

-Channels

CraftJack contractors: cold calling, direct mail, linkedin
Consumer Brands : facebook, banner ad displays

-Test Channels and TRACK EVERYTHING

-Tools: optimizely

6. Scale it Up

-CraftJack:

We would spend $1000 a week testing and once optimized —> started spending $3000 a daY

-Replicate what works

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Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to www.Rise25.com and contact us or email support (at) rise25media.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Please Leave a comment Below on one thing you found Most Inspiring or Helpful
**(I read and respond to all comments personally)**
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AcuityScheduling: Split Testing Mastery & Converting Sales- with Gavin Zuchlinski [Sales]

AcuityScheduling: Split Testing Mastery & Converting Sales- with Gavin Zuchlinski [Sales]

Digital Domination Series: Featuring Gavin Zuchlinski at Acuity Scheduling.

Gavin Zuchlinski is the Founder of Acuity Scheduling which has over 7000 business accounts, 100K appointments scheduled each month with a team of 3. He talked about Split Testing and how to convert a visitor into a paying customer.

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The Presentation and What you will Learn:

  • #1 Get More Traffic
  • #2 Know Your Funnel
  • #3 Measure Everything
  • #4 Where are you weak?
  • #5 Think, Then Test
  • #6 Monetization

FUN FACT:

He has been known to drink 8 espressos a day and addicted

Business Mentors, Tools, Books mentioned:

  • Google.com/analytics
  • MouseFlow.com
  • VisualWebsiteOptimizer.com
  • TestSignificance.com
  • 37 Signals
  • Jason Fried
  • HelpScout
  • Berico Technologies CEO

Background:

Gavin Zuchlinski, founder of Acuity Scheduling, an online scheduling platform that has helped thousands of small business save time and improve efficiency by automating the scheduling process.

Gavin Zuchlinski began working in web development and consulting in 2003, the same year he started earning a mathematics B.S. degree from Penn State.

In 2006, a year before his graduation, Zuchlinski developed Acuity Scheduling in response to some of his small business clients’ requests for a robust cloud-based appointment booking software. The SaaS fulfilled a growing need and the company began growing, mostly through referrals and word of mouth.

Acuity Scheduling, works well in different devices from smartphones, to tablet, phablet, laptop desktop etc. Some of the best things, about Gavin’s scheduling platform is that, it is very flexible, quick and easy to access, and you can have it synchronize with all your devices at home and work.

Gavin’s major vision is to help small businesses get hold of their schedule, and how they handle workers and clients in their office, and keep the business going all throughout.

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

 

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[Direct Response Series] Boardroom Inc: Light Bulb Moments after 1.3 Billion pieces of direct mail  with Brian Kurtz

[Direct Response Series] Boardroom Inc: Light Bulb Moments after 1.3 Billion pieces of direct mail with Brian Kurtz

Digital Domination Series: Featuring Brian Kurtz of Boardroom Inc.

Brian Kurtz is Executive Vice President at Boardroom Inc which is at its height was 150 million dollar company. Brian has overseen the mailing of approximately 1.3 billion pieces of direct mail over the past 30+ years

(Digital Domination was an exclusive online event I cohosted with Marco Montemagno with such guests as Tony Robbins, Seth Godin and many more.)

For much more click below to watch! [Video & mp3 included]

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Cadre: Top Networking Strategies -with Derek Coburn [Author Big Lessons]

Cadre: Top Networking Strategies -with Derek Coburn [Author Big Lessons]

Derek Coburn is a top influencer and connector. He is the author of Networking Is NOT Working which reached #1 on amazon in the marketing category. He is the co-founder of Cadre which is an un-networking community in Washington, DC that currently supports over one hundred CEOs and business leaders.

For much more click below to watch! [Video & mp3 included]

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