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[Israel Business Series] Conquering Sugar Cravings With Chewing Gum With Gitit Lahav and Shimrit Lev
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shimrit Lev and Gitit Lahav, Co-founders of Sweet Victory Gum, about creating a functional gum to combat sugar cravings. They discuss Sweet Victory Gum and its functional properties that help reduce sugar cravings, how a serious health diagnosis can lead to a transformative business idea, the product development journey of Sweet Victory Gum, and their unique approach to launching their product in the international market.
[Top Agency Series] Creating Organic Word of Mouth With Yanik Deschenes of YPR Canada
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yanik Deschenes, Founder and President of YPR Canada, about strategies for brand storytelling and fostering word of mouth. Yanik shares the unique approach of YPR to generate word of mouth for clients, the three critical aspects of a successful story pitch in PR, and highlights from the Green Media Summit platform and C2 Montreal conferences.
[Top Agency Series] Harnessing Data-Driven Marketing With Arti Sharma of Measure Marketing
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Arti Sharma, CEO and Co-founder of Measure Marketing, as she discusses the importance of aligning company offerings with client needs, the evolution of services based on market demands, and the pivotal role of data in strategizing and measuring marketing success. Arti highlights the critical stages of demand creation, capture, and conversion, offering insights into how companies can navigate these phases effectively.
[Health Longevity Series] Defying the Odds Against Autoimmune Diseases With Dr. Maggie Yu
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dr. Maggie Yu, MD, IFMCP, about her revolutionary approach to handling chronic health issues. Dr. Maggie discusses how Transform personalizes healthcare through education and expert guidance, the mistakes that led her to functional medicine, how hormone imbalances can be the root cause of various chronic symptoms, and the evolution of Transform health programs.
[Top Ecommerce Series] Unveiling E-Commerce’s Best Kept Secrets With Aaron Conant of BWG Connect
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aaron Conant, Co-founder and Chief Digital Strategist at BWG Connect, about fostering collaborative learning and growing e-commerce entities. Aaron shares the valuable e-commerce networking opportunities at BWG Connect, its business model and approach to event sponsorship, the key concerns and pain points currently facing e-commerce brands, and the missed opportunities and low-hanging fruit for e-commerce growth.
[Top Agency Series] Unlocking the Power of Data-Driven Marketing With Paul Tedesco
In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Paul Tedesco, President of Track, to discuss leveraging data-driven actions for market impact. The discussion delves into the intricacies of customer value creation, the logistical shifts in marketing analytics, and the potential of tailored experiences that cater to personal habits and needs. Paul’s prowess as a seasoned marketer and educator shines through as he offers insightful takeaways that listeners can apply to their own marketing endeavors and personal growth.
[Top Agency Series] Pareto Legal’s Success Journey With Bo Royal
In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Bo Royal, CEO and Co-founder of Pareto Legal, to delve into strategic shifts and operational lessons learned. Bo discusses the importance of specialization in attaining sustainable growth, the structure of incentivizing staff through a revenue-sharing model, and the critical need for qualifying potential clients through initial paid assessments. He also touches on the balance of client servicing and internal efficiency, highlighting the use of tools like Asana and ClickUp for project management and the Freedom app for minimizing distractions.
[Top Agency Series] Conquering Challenges in Workforce and Agency Growth With Katie Schibler Conn
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katie Schibler Conn, Founder of KSA Marketing, about building a successful agency and cultivating a positive workplace culture. Katie discusses how KSA Marketing helps clients overcome their “oh shit” moments and succeed, the importance of workforce development in connecting people with career opportunities, and how culture and shared values impact talent acquisition and retention.
[Top Agency Series] Unlocking Sales Potential With Video Case Stories With Ian Garlic
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ian Garlic, Founder of Video Cast Story, about building a no-selling sales system through video case stories. Ian discusses how he helps businesses harness the power of video case stories in marketing, the types of videos that every business should utilize for conversion, strategies for creating a successful and logical foot-in-the-door offer, and mistakes to avoid when creating and implementing a foot-in-the-door offer.
[SaaS Series] Unlock the Secrets of Successful Membership Sites With Micah Mitchell of Memberium
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Micah Mitchell, Co-founder of Memberium, about building successful and automated membership sites. Micah talks about Memberium and how it serves various user groups, gamification techniques to maximize user engagement, the four stages of building a successful membership site, and tips for structuring beneficial and impactful partnerships to grow a SaaS business.